The Negroni is and remains an iconic aperitif – and originates from the country that perfected aperitif culture: Bella Italia! What once originated from a spontaneous idea around 1919 is now one of the most famous and popular cocktails in the world. Fame, elegance, and a touch of Italian lifestyle – the Negroni has everything a great classic needs.

Along with the Manhattan and the Martini, it forms the legendary “Triple Crown” of cocktails and exudes timeless sophistication. Its bright red color, harmonious balance between bitter and sweet notes, and unique character make it a true style statement.

Served over ice in a classic tumbler and garnished with orange zest, the Negroni always stays on trend – a drink for true connoisseurs.